News Monitoring & Tracking Services India

Our media monitoring service is much more than a regular clipping service. It provides you news you can use by monitoring media clips from a vast pool of media sources. For you, we bucket the media clips into:

  • You: Your company, products, spokespeople, brand ambassadors, etc.
  • Your Competitors: Their companies, products, spokesperson, etc.
  • Your Industry: Regulators, government ministries, your trade associations, etc.

SmartMonitor™ goes far beyond your traditional news monitoring and tracking service as we provide you with news report from across the country on the same day. We use advanced news tracking tools for both print media (newspapers, magazines etc.) as well as online sources (news sites, portals and blogs). Moreover, our news tracking tools are so good that you receive only those reports that are relevant to your business. As a value addition, our new reports have intelligence embedded in them to give you an edge. Our news monitoring services will give you 24X7 on demand access to your news reports. Customizing your news reports is what makes our news monitoring services a real SmartMonitor.

Our media tracking service, SmartMonitor™ gives you access to a range of online resources like SmartManage, SmartSearch and SmartAnalyse that help you make the most of our service.

SmartMonitor™ : Features

  1. Smartmonitor
  2. news monitoring
  3. News Analysis
  4. news monitoring service
  5. Newspaper monitoring

SmartManage: 'your online ‘news library’

With our superior news monitoring services we let you sort/group/print/share your news report with your colleagues for better efficiency. It allows you to structure information on a spreadsheet the way you desire. You may also review and amend your News monitoring briefs based on the changing business dynamics.

SmartSearch: 'your online ‘news search engine’

Our news monitoring service allows you potent search options wherein you can look for your news reports you need right through the period of your subscription just at a click of a button.

Your search takes you directly to the original new reports saving you precious time when you are searching for that important news report further enabling timely decision making based on sound news analysis.

SmartAnalyse: 'your online news analysis toolkit’

SmartAnalyse, provides you real time ready-to-use news analysis in over 20 ready-to-use charts that answer most frequently asked questions like:

  1. What was my share of news vis-à-vis my competitors?
  2. Why were we in the news? Our products, our spokespersons or our brands?
  3. Who are the key journalists who wrote about us? What did they write about?
  4. What is the advertising value equivalence of our media exposures?
  5. What was our media coverage spread across our key markets?

SmartAnalyse news analysis helps you make quick and sensible decisions that can positively influence the outcome of your communications programme.

SmartMonitor™: Delivery Mechanisms

You receive your news reports from Impact in several easy to use formats as per your convenience and need.

i-Digest and SmartSummary, Intelligence built into your news coverage

Our news monitoring service SmartMonitor affords the subscriber with timely receipt of the news in the format of their choice. No matter which way you want to be alerted of the news, we have solutions for all the needs; be it real-time (i-alert) or a digest of all the activities for a fixed interval (i-digest) or a crisp and compelling expert summary by our experience analysts (SmartSummary).

It is not just the type that is innovative and handy but also the form of delivery, you may have your news analysis delivered on your PC or a PDA.

Interested? Click here to request for a demonstration to see how our SmartMonitor™ solution can help you.