1.
Which of the following output metrics is a good indicator for measuring brand awareness?
1 out of 10
2.
At what stage of a campaign should you start planning your measurement agenda?
2 out of 10
3.
Which of the following metrics is a good indicator for measuring Target audience effect in an advocacy campaign?
3 out of 10
4.
What should your PR measurement programme include?
4 out of 10
5.
Which of the following is not an Output metric?
5 out of 10
6.
Which of the following is not an Outcome metric?
6 out of 10
7.
Which chart type would you choose to show your company’s rank vis a vis competition on the basis of # of articles?
7 out of 10
8.
Which of these parameters should not be considered for PR measurement?
8 out of 10
9.
How can one undertake PR measurement on a budget, without compromising the research quality?
9 out of 10
10.
Which of the following is an example of Owned Media?
10 out of 10
