In this blog our team shares interesting developments and views on issues around media intelligence and measurement.
We also like to write about other topics, like technology, that we are passionate about.
Welcome to our blog!
Why the Poonam Pandey affair proves that PR not digital agencies are the best guardians of brand reputation
Unless you live under a rock, you can’t miss news and opinions about the Poonam Pandey fake death stunt to bring attention to cervical cancer. Planned and implemented by Schbang, a creative, media & technology transformation company with a digital heart;...
2023 Newspaper Visibility Ranking: Adani, Google, Apple, Air India Lead – Exclusive Impact Research & Measurement Report
Which companies received the maximum headlines in 2023? PRmoment India joined hands with Impact Research & Measurement Pvt. Ltd. (IRMPL) to find out. Using AI, Impact analyzed the top companies that made headlines on the front pages of English newspapers...
Measurement on a Budget
It wasn’t uncommon for PR professionals to ignore measurement a few years ago. However, things are changing now. Today, despite calling for a monitoring discussion, PR professionals bring up measurement questions also in the same discussion. Still, most measurement...
Business development in times of COVID-19
Life in 2020 has not been slow (phew!). It has in fact been a year full of paradoxes, as Sales morphs into a new hybrid, in other words, ‘Sales Re-evolution’
Improving your Home WIFI
Importance of a good WIFI setup has increased manifold during the current WFH scenario. This post will help you create a rock solid WIFI at home. Aseem wrote this post to share how he was able to help some of his friends, solve the internet issues at home.
How do the changes in Barcelona Principles 3.0 affect your measurement program
Undoubtedly, measurement remains an important aspect of the communications stream. AMEC has been carrying out a critical role in spreading awareness about measurement for several years. In 2010, AMEC announced path-breaking Barcelona Declaration of...
LHS principle can make you look good in your video calls, at no additional cost
For most professionals, the new normal demands lots of video calls and we can expect it to continue for a while now. This post will help you improve your visual presence (and therefore impact) on these video calls. There are two ways of achieving this:...
It’s time we replaced AVEs with ROOs
*Originally appeared in PRMoment India - http://www.prmoment.in/1945/its-time-we-replace-aves-with-roos.aspx Recently, I attended ‘PR is Changing’ conference organized by PRmoment India on the latest developments in the industry and the use of PR measures by companies...
Want alternatives to AVE? Join us for a Free Webinar
If AVE is not right, what is? Hear the secrets of the smartest kids in the measurement class! Join us for a webinar on Sep 11, 2015 at 10:30 AM IST, 01:00 PM HKT, 03:00 PM AEDT If AVE/PR value is now banished to secretly smoking out the back with the fake online fans...
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