by Durgesh Garg | Feb 6, 2024 | Measurement
Unless you live under a rock, you can’t miss news and opinions about the Poonam Pandey fake death stunt to bring attention to cervical cancer. Planned and implemented by Schbang, a creative, media & technology transformation company with a digital heart;...
by Durgesh Garg | Jan 23, 2024 | Measurement
Which companies received the maximum headlines in 2023? PRmoment India joined hands with Impact Research & Measurement Pvt. Ltd. (IRMPL) to find out. Using AI, Impact analyzed the top companies that made headlines on the front pages of English newspapers...
by Durgesh Garg | Jan 16, 2023 | Measurement
It wasn’t uncommon for PR professionals to ignore measurement a few years ago. However, things are changing now. Today, despite calling for a monitoring discussion, PR professionals bring up measurement questions also in the same discussion. Still, most measurement...
by Durgesh Garg | Aug 18, 2020 | Measurement
Undoubtedly, measurement remains an important aspect of the communications stream. AMEC has been carrying out a critical role in spreading awareness about measurement for several years. In 2010, AMEC announced path-breaking Barcelona Declaration of...
by Durgesh Garg | Sep 14, 2015 | Measurement
*Originally appeared in PRMoment India – http://www.prmoment.in/1945/its-time-we-replace-aves-with-roos.aspx Recently, I attended ‘PR is Changing’ conference organized by PRmoment India on the latest developments in the industry and the use of PR measures by...
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