This article was originally published on PRmoment India.
Unless you live under a rock, you can’t miss news and opinions about the Poonam Pandey fake death stunt to bring attention to cervical cancer.
Impact Research & Measurement Pvt. Ltd. (IRMPL) exclusively conducted research for PRmoment India to assess how the fake news travelled.
As per Impact’s Durgesh Garg (VP – Operations) at Impact Research & Measurement Pvt. Ltd. (IRMPL), “Poonam Pandey’s supposed death is a real-life example of the challenges posed by fake news. The news quickly spread across social media, followed by online platforms, and eventually found its way into print media, adding a sense of credibility to the misinformation.”
Impact further added, “Upon examining how this news was covered in English and Hindi mainline newspapers in their Delhi editions, we found that several leading papers reported the story, including The Times of India – Delhi Times, Hindustan Times – HT City, The New Indian Express, Navbharat Times, Punjab Kesari, and others.”
Story Tone
Per Impact, most papers presented the story in three ways: some claimed Poonam Pandey had died, some adopted a sombre tone, and some linked the story to FM Nirmala Sitharaman’s announcement about the HPV vaccine in the budget. A common theme in the majority of these reports was the assertion that Poonam Pandey’s manager had confirmed her demise.
You may read the full story on PRmoment India.
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