RESOURCES
Barcelona Principles 3.0
AMEC announced Barcelona Principles 3.0 in 2020. AMEC’s website www.amecorg.com provides details on what has changed and how does it impact the profession.
Measurement Maturity Mapper
The Measurement Maturity Mapper, or M3, is a survey-based diagnostic tool designed to help professionals at any level of sophistication, and from any type of organisation, better plan their measurement and evaluation journey by clearly benchmarking where they are starting from in the process.
Our CEO, Aseem Sood, was a part of the team that unveiled M3 at one of the annual AMEC summits.
Integrated Evaluation Framework
To prove the value of communication in an age of accountability it is vital to move beyond measuring just the content (or ‘media’) analysis that largely sufficed for the previous 20 years. Now communication professionals must show the effect that their work has had on the objectives of their respective organisations.
AMEC’s new Integrated Evaluation framework shows how to do this.
Say NO to AVEs
Join a global initiative to eradicate fully the use of Advertising Equivalency Value (AVE) and all of its derivatives as metrics in public relations work.
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